Marketing Research : (Record no. 155651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220718141739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220718b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 028 ## - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Source | Vidyarthi Books |
| Bill No | VBI-1483 |
| Bill Date | 07/07/2022 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SJCLIB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K and Dash, Satyabhusan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : |
| Statement of responsibility, etc. | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 955 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Title of a work | Institute of Communication and Media Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication and Media Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arrupe Library and Information Centre | Arrupe Library and Information Centre | 18/07/2022 | 870.00 | 1 | 658.83 MAL | 097912 | 19/10/2024 | 14/02/2024 | 18/07/2022 | Books | |||||
| Arrupe Library and Information Centre | Arrupe Library and Information Centre | 18/07/2022 | 870.00 | 658.83 MAL | 097913 | 18/07/2022 | 18/07/2022 | Books | |||||||
| Arrupe Library and Information Centre | Arrupe Library and Information Centre | 18/07/2022 | 870.00 | 658.83 MAL | 097914 | 18/07/2022 | 18/07/2022 | Books |