Essentials of Contemporary Advertising (Record no. 153294)

MARC details
000 -LEADER
fixed length control field 00539nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211213140510.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211213b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073136662
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F and Schaefer, David H
9 (RLIN) 168213
245 ## - TITLE STATEMENT
Title Essentials of Contemporary Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill Irwin
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 558
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Journalism & communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 13/12/2021 1 659.1 ARE 083939 14/02/2024 31/01/2024 13/12/2021 Books