Positioning : (Record no. 151915)

MARC details
000 -LEADER
fixed length control field 00614nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200505153313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200217b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070533752
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.134 RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al, and Trout, Jack
9 (RLIN) 167262
245 ## - TITLE STATEMENT
Title Positioning :
Statement of responsibility, etc. The Battle for Your Mind
250 ## - EDITION STATEMENT
Edition statement 20th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Education
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent 246
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MA Advertising and Public Relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and Public Relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 17/02/2020 625.00 8 7 659.134 RIE 094348 30/10/2023 10/10/2023 17/02/2020 Books
          Arrupe Library and Information Centre Arrupe Library and Information Centre 17/02/2020 625.00 3   659.134 RIE 094349 07/05/2024 21/02/2023 17/02/2020 Books