the (Un) Common Sense of Advertising (Record no. 149370)

MARC details
000 -LEADER
fixed length control field 00568nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190712151214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190712b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 780761997368
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TIW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari, Sanjay
9 (RLIN) 164155
245 ## - TITLE STATEMENT
Title the (Un) Common Sense of Advertising
Statement of responsibility, etc. getting the Basics right
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 322
500 ## - GENERAL NOTE
General note 01052
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Mass Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 12/07/2019 450.00 3 659.1 TIW 083936 13/05/2024 21/10/2023 12/07/2019 Books