Cutting-Edge Marketing Analytics : (Record no. 144580)

MARC details
000 -LEADER
fixed length control field 00651nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210415102513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133552522
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Vidyarthi Books
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venkatesan, Rajkumar., Farris, Paul and Wilcox, Ronald T.
9 (RLIN) 151441
245 #0 - TITLE STATEMENT
Title Cutting-Edge Marketing Analytics :
Statement of responsibility, etc. Real World Cases and Data Sets for Hands on Learning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Ltd
Date of publication, distribution, etc. 2015
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 300
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Big Data Analytics
9 (RLIN) 157471
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Big Data Analytics
9 (RLIN) 157471
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 16/05/2019 5688.71 1 658.83 VEN 087799 28/06/2019 18/06/2019 16/05/2019 Reference Book