The Marketing Classic Positioning (Record no. 141366)
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000 -LEADER | |
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fixed length control field | 00478nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190516s9999 xx 000 0 und d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Ali and Trout, Jack |
9 (RLIN) | 153062 |
245 #4 - TITLE STATEMENT | |
Title | The Marketing Classic Positioning |
Statement of responsibility, etc. | The Battle for Your Mind |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Warner Books |
Date of publication, distribution, etc. | 1981 |
Place of publication, distribution, etc. | New York |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 214 |
500 ## - GENERAL NOTE | |
General note | 006990 |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Title of a work | MA Journalism and Communication |
9 (RLIN) | 153063 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MA Journalism and Communication |
9 (RLIN) | 153063 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Arrupe Library and Information Centre | Arrupe Library and Information Centre | 16/05/2019 | 155.00 | 2 | 2 | 658.134 RIE | 084057 | 09/11/2023 | 04/10/2023 | 16/05/2019 | Books |