Advertising Media Planning (Record no. 141148)

MARC details
000 -LEADER
fixed length control field 00578nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Southern Book Sellers
-- 3323:A
-- 10/06/2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Z. and Baron, Roger B.
9 (RLIN) 152680
245 #0 - TITLE STATEMENT
Title Advertising Media Planning
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc. 2010
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 480
500 ## - GENERAL NOTE
General note 007976
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MA Journalism and Communication
9 (RLIN) 152681
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MA Journalism and Communication
9 (RLIN) 152681
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Arrupe Library and Information Centre Arrupe Library and Information Centre 16/05/2019 715.00 2 659.1 SIS 083825 31/01/2024 31/01/2024 16/05/2019 Books