Contemporary advertising and integrated marketing communications (Record no. 140097)
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000 -LEADER | |
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fixed length control field | 00600nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190516s9999 xx 000 0 und d |
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER | |
Source | Kiran Book Centre |
-- | 432 |
-- | 29-06-2017 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. , Weigold, Michael F. and Arens, Christian |
9 (RLIN) | 151074 |
245 #0 - TITLE STATEMENT | |
Title | Contemporary advertising and integrated marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 13 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | McGraw-Hill |
Date of publication, distribution, etc. | 1982 |
Place of publication, distribution, etc. | New York |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 774 |
500 ## - GENERAL NOTE | |
General note | 009464 |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Title of a work | MA Journalism and Communication |
9 (RLIN) | 151075 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MA Journalism and Communication |
9 (RLIN) | 151075 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Arrupe Library and Information Centre | Arrupe Library and Information Centre | Reference Section Shelf 5 Row 5 | 16/05/2019 | 2460.87 | 070.444 ARE | 082726 | 16/05/2019 | 16/05/2019 | Reference Book |