The Future of Branding (Record no. 122635)

MARC details
000 -LEADER
fixed length control field 00531nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351503163
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source ACM Trading India Pvt Ltd
-- 165
-- 29-12-2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Srivastava, Rajendra K. and Thomas, Gregory Metz
9 (RLIN) 42211
245 #4 - TITLE STATEMENT
Title The Future of Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage Publications India Pvt Ltd
Date of publication, distribution, etc. 2016
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 468
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Mass Communication
9 (RLIN) 510
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Communication
9 (RLIN) 510
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre Reference Section Shelf 11 Row 5 16/05/2019 1295.00   302.2 SRI 082286 16/05/2019 16/05/2019 Reference Book