Principles of Marketing (Record no. 116747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190516s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 028 ## - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Source | SLN Enterprises |
| -- | 046 |
| -- | 29/11/2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip and Armstrong, Gary |
| 9 (RLIN) | 124979 |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 732 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Title of a work | Commerce |
| 9 (RLIN) | 39175 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 42087 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arrupe Library and Information Centre | Arrupe Library and Information Centre | 16/05/2019 | 799.00 | 3 | 1 | 658.8 KOT | 079892 | 18/03/2024 | 19/02/2024 | 16/05/2019 | Books |