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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Keller Kevin Lane, Vanitha Swaminathan and Parameswaran, Ambi M. G

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 5th - Noida, Pearson India Education Services Pvt. Ltd, 2020. - 642 p.

ISBN: 9789353946135

Publisher. No.: Vasisht Lending Library

Subjects--Personal Names: Management

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