Blue Ocean Strategy :
Kim, W Chan and Mauborgne, Renee
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston Harvard Business Review Press 2015 - 287
9781625274496
SPS Books Distributors
Institute of Communication and Media Studies
Advertising and Public Relations
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston Harvard Business Review Press 2015 - 287
9781625274496
SPS Books Distributors
Institute of Communication and Media Studies
Advertising and Public Relations