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Contemporary advertising and Integrated Marketing Communications

Arens, William F. Weigold, Michael F. and Arens, Christain

Contemporary advertising and Integrated Marketing Communications - 14 - New Jersey McGraw-Hill Irwin 2009 - 722

010012

Publisher. No.: Kiran Book Centre

Subjects--Personal Names: MA Journalism and Communication

Subjects--Topical Terms:
MA Journalism and Communication

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